Radio Job Profiles
These Job Profiles within the Radio sector have been developed by industry experts to help industry newcomers understand the different job roles and the skills required in order to succeed.
Broadcast Assistant
Broadcast Assistants work in both speech-based and music Radio - offering practical support to Producers and Presenters. They undertake a wide range of key administrative tasks to ensure the smooth running of live and recorded radio programmes, and may also help with research, planning and production.
Read MoreRadio Presenter
Radio Presenters are the voice of a station or programme, whether they work in speech-based or music Radio. They are responsible for creating the tone and style of Radio output and establishing a relationship with listeners.
Read MoreReporter
The focus of the Reporter's role in Radio is to find and tell the stories that make up the news or current affairs output for the station or organisation for which they work.
Read MoreRadio Producer
Radio Producers work in both speech-based and music Radio. Although they play a key role in creating what is heard by listeners, they are not usually heard on air themselves.
Read MoreRadio Traffic Manager
Radio Traffic Managers in Commercial Radio are responsible for scheduling advertising and promotions in line with the business strategy of a radio station or group of stations, in order to ensure effectiveness and maximise revenue.
Read MoreStation Manager
In Commercial radio, the focus of the Station Manager's role is sales: maximising revenue for the station, and managing its budget and resources. Although Programme Controllers or Directors usually have day-to-day responsibility for programming, their roles and those of Station Managers are interdependent.
Read MoreSales Executive
Radio Sales Executives or Account Managers are responsible for generating the income for Commercial Radio stations from advertising sales and sponsorship. This primarily involves selling the benefits of Radio as an advertising medium, to both media agencies and individual clients.
Read MoreMarketing Executive
Radio Marketing Executives may be involved in a wide range of activities in order to market the services and products of a radio station, or group of stations, to existing and potential listeners and clients. The aim is to increase brand awareness and loyalty, grow audiences, and attract advertisers.
Read MoreProgramme Controller
Programme Controllers or Programme Directors are responsible for leading programme teams on Commercial Radio stations - to ensure that they produce programming which meets the creative and commercial needs of each station.
Read MoreRadio News Editor
The Radio News Editor's role is to oversee and direct the work of a news team supplying news content for one or more different outlets, from single local radio stations to international news services.
Read MoreBroadcast Journalist
The majority of Broadcast Journalists working in Radio supply news content, for one or more different outlets, ranging from single local radio stations to international news organisations, and their related websites.
Read MoreCommercials Producer
Commercials Producers create radio advertising and station promotions for radio stations. The work requires a combination of high level radio production skills with an understanding of the creative potential of Radio and audio content, in order to market and sell products and services.
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