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Search the Creative Skillset/BFI Media Courses Directory of over 10,000 UK television, film, publishing, radio, animation, interactive media and photo imaging courses.


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Apprenticeship Information for Training Providers

The Advanced Apprenticeship in Creative and Digital Media is currently in development ahead of a nationwide rollout in the spring. You can find a brief introduction to the framework here or if you wish to see more detail on the units that comprise the apprenticeship, please see the Apprenticeship Overview below:

Adobe Acrobat DocumentApprenticeship Overview

The framework will be awarded by three major awarding organisations, and will comprise four main areas:

Preparing to Work in Creative Media

This six–unit certificate focuses on the workplace skills needed to get started in the Creative Media Industries, such as health and safety, forming productive working relationships, good professional behaviour and knowledge of the sector. Learners will gain these vital tools by analysing real–world businesses and legislation.

Competence Suite

Learners will choose from our suite of competence units to suit their intended focus, as well as the circumstances of the employer and training provider. Competence within a role is learnt and assessed ‘on the job', though certain tasks may be realistically simulated where practical. The competence suite covers the following areas, and has been designed so that as further units are developed to meet industry needs these can be added to the suite.

  • Freelance working
  • Production
  • Interactive media
  • Broadcast journalism
  • Camerawork
  • Design for the moving image
  • Editing for sound and video
  • Photo Imaging
  • Radio production, writing, editing and presentation

Knowledge Suite

The knowledge units consolidate ‘on the job' learning and deepen learners' understanding of a particular role or skill. They are taught and assessed in an academic setting such as a college or other training provider. Areas covered by this knowledge suite include:

  • Pre–production techniques
  • Asset manipulation
  • Digital special effects
  • 3D character modelling
  • Sound special effects
  • Storytelling / narrative production
  • 2D / 3D game engines
  • Computer game concept art
  • Interactive multimedia design
  • Digital animation
  • Digital photography and graphics editing

If you have any questions about the Advanced Apprenticeship in Creative and Digital Media, please contact apprenticeships@creativeskillset.org.

Functional Skills

Functional Skills assess the crucial skills needed by the workforce. Learners working towards a level 3 apprenticeship must achieve at least level 2 in Key Skills or Functional Skills. For the Advanced Apprenticeship in Creative and Digital Media, learners will work towards Application of number, Communication and Information and Communication Technology. (Functional Skills: English, ICT and Mathematics).

To find out more about Key Skills and Functional Skills, please see the QCDA website - QCDA - Key Skills.

Specification for Apprenticeship Standards in England (SASE)

Following its introduction through the Apprenticeships, Skills, Children and Learning (ASCL) Act, the Specification of Apprenticeship Standards for England (SASE) was published by the Department for Business Innovation and Skills, Department for Education and the National Apprenticeship Service (NAS) on 20 January 2011.

The SASE sets out the minimum requirements to be included in a recognised English Apprenticeship framework and compliance with the SASE is a statutory requirement of the Apprenticeships, Skills, Children and Learning (ASCL) Act.

The Advanced Apprenticeship in Creative & Digital Media has been enhanced to meet the SASE requirements, based on the needs of the sector, and has been confirmed as fully SASE compliant. You can download it here:

Adobe Acrobat DocumentApprenticeship Framework: Advanced Apprenticeship in Creative & Digital Media

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Creative Skillset, Focus Point, 21 Caledonian Road, London, N1 9GB. Tel: 020 7713 9800