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Interactive Media

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About the Interactive Media industry

The interactive media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.

It is worth several billion pounds annually and employs around 43,000 people, representing approximately 22% of the total Creative Media Industries. Interactive media is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.

In this section you can find out more about these challenges, as well as the current size and shape of the interactive media industry, its workforce and the main skills issues and concerns.


Defining the Interactive Media industry

Interactive media brand image

The Interactive Media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.

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Who works in Interactive Media?

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The interactive media sector is estimated to employ around 34,300 people, find out who they are.

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Who does the Interactive Media industry need?

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Interactive media needs people with a broad range of cross-disciplinary and specialist skills, along with an entrepreneurial attitude and a commitment to keep skills up to date

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What are the main skills issues and concerns?

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The interactive media industry needs a combinations of skills and broader awareness of the industry - especially for those who want to progress into management

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Interactive Media Sector: research

An overview of the sector - what it is, what it does, who is in it, what skills it needs and what the main skills issues are.

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