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Advertising and marketing communications

The advertising and marketing communications industry generates £6.2 billion annually for the UK economy.

The skills needs of the 13,000 companies and almost 250,000 individuals who work in the UK advertising and marketing communications industry are now being looked after by Creative Skillset, working with the Institute of Practitioners in Advertising (IPA).

In this section, you'll find information on our work with the advertising and marketing communications sector, including careers information, business development advice and news, events and opportunities.

It maps the shape and size of the workforce of the Creative Industries. These important data inform Creative Skillset's own work and strategies, and the activities of Government, industry and training providers for the Creative Industries.

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About the advertising and marketing communications industry

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The advertising and marketing communications sector is an important player in the UK economy as well as a world leader, generating £6.2 billion annually for the UK economy.

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Careers in advertising and marketing communications

Get a head start in advertising

In these pages you can find advice on getting into the industry, the types of jobs available and other useful tips to getting a head start in advertising and marketing communications.

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Business Development

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Every staff member needs to add value to the business, and with 65% of businesses in advertising employing 50 people or fewer this is particularly important. Find out here how Creative Skillset can help your business

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Education and training

Satisfaction guaranteed

Whether you are in school, college, university or are just dipping your foot back into training, there is an advertising and marketing communications course suited to you.

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Advertising and marketing communications news, events and opportunities

Communicate your message

Conferences and exhibitions give the advertising industry the opportunity to examine new and emerging technologies, suss out the competition and access new markets.

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Useful links for advertising and marketing communications

Do you want to find out who are the industry bodies and organisations for the advertising and marketing communications world? Look no further.

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